
When John McCain constantly refers to himself as a “Maverick,” I assume he means a cheap, poorly put-together, domestic car that had its best days 30 years ago. Otherwise, I’m embarrassed for him. After all, self-deprecatory automotive analogies are endearing. Gerald Ford once momentarily won America’s (fickle) heart by telling her that he was a Ford not a Lincoln.
But when McCain introduces himself as a maverick, he doesn’t sound as if he is being folksy or humble. No, it always comes across as awkward bragging. “Hi, I’m a real maverick!” It’s very odd, and a bit unseemly. Good taste – and sanity – require waiting for someone else to compliment or define you. It would be as if Barrack Obama constantly greeted people by saying, “Hi, I’m a great public speaker!” Or Mitt Romney walking into a room with a swagger and said, “My name is Mitt and I have really great hair!”
And does the word maverick have any worth or meaning when it is used compulsively and proactively? Aren’t such people (and horses) supposed to eschew canned predictability for whimsical impulse? Could a genuine maverick tell you how he will act for the next eight years? No, because you’re a maverick when you naturally follow your impulses. When you self-consciously call yourself a “maverick” because the word tests well with your base, you aren’t a maverick; you are a preening poser.
And you have done what no true maverick would countenance: allowed yourself to be defined by one word, a word that is little more than an advertising slogan. But when you think of yourself as simply merchandise to be sold, rather than an individual with ideas, you sell yourself, rather than your ideas. Every comment is aimed at moving product, not the conversation or voters.
Nowhere is this seen more uncomfortably than in the unseemly way McCain mechanically, and very cynically, calls upon his rather stale status as a POW. This biographic opportunism has gotten so perfunctory — so predictable — it has become just another marketing gimmick, like pretending the country comes first when every strategy and remark reveals that only winning holds such an urgent priority. And, if you’ll pardon the Evelyn Waughism, it’s rather cringe-making to listen to someone relentlessly regale you with his amazing bravery. There are reasons why you are expected to let other people (in this case, well paid political prostitutes) say such things. Otherwise, you come across as crazy or, worse, crass.
It comes down to manners and common sense. And those are things that John McCain, a rude, ill-tempered serial-adulterer, is too much of a war-scared maverick to have. Maybe he is selling an old heap of junk after all.